Books & Brews Adds First Out of State Franchise
September 29, 2017 INDIANAPOLIS – Books & Brews Franchising LLC, a used bookstore-themed craft beer taproom and restaurant – known as “a place for people without a place” – has sold its third franchise, and first out of state franchise, in the Denver, Colorado area to investor Jess Harris. In less than six months after registering to franchise, Books & Brews is excited to bring its unique concept to the great people of Colorado. The new Wheat Ridge location is the latest addition to four company-owned locations in Indiana, three franchises in Indiana and one in Ohio. Several more locations are currently under negotiation.
Jess currently resides in Lakewood, Colorado, and enjoys getting involved in investment projects ranging from real estate to private ventures. Mr. Harris recently moved back to Colorado in July 2016 after a tragic incident in 2014 where he lost his wife of almost eight years at the Geist Half Marathon in Fishers, Indiana.
Returning to Colorado, he has set his sights on franchising Books & Brews by bringing the concept to the Denver area and located a perfect spot in the suburb of Wheat Ridge. Mr. Harris was a frequent visitor to the original location when he lived in Indiana, and he knew that bringing the used bookstore-themed craft beer taproom restaurant to Wheat Ridge was a great place for him to connect to the community while providing an enjoyable environment for him to bring his children.
“I just loved the place so much living in Indiana that I was like, yes, I think this would do very well in Colorado,” said Mr. Harris. “Actually, I got the idea from Molly Grooms (Books & Brews COO) when she mentioned on Facebook that she missed me hanging out there and I stated that I should just bring it to Colorado. The next day I thought about it and then here I am now, a Franchisee!”
Like all Books & Brews locations, the new Wheat Ridge location provides an inclusive environment that accepts all walks of life and makes every new customer feel like a regular and cultivates a culture that allows both employees and customers to feel a sense of ownership over the company’s direction. The craft beer taproom and restaurant believes strongly in saying that, “People rarely remember what you say, but they always remember how you make them feel.” Books & Brews’ main goal is cultivating a culture that feels inclusive – customers feel like a regular the second they step foot in the door – in order to provide a personal touch that is difficult to find in today’s marketplace. This goal is something that Jason Wuerfel, CEO of Books & Brews Franchising, LLC, knew right away that Mr. Harris would accomplish.
“The number one thing I’m always looking for in a franchisee is someone who gets it,” said Mr Wuerfel. “Even though Jess is in Denver, he spent a lot of time at Books & Brews when he lived in Indiana, so he understands our mission and company philosophy because he’s felt it from a customer’s perspective. We love our craft beer, local food, and events. But, what we’re really selling is an experience. Disconnecting people from technology and reconnecting them to each other. Jess gets it. He’s read our novel, so to speak, and he’s ready to add his own chapter. I’m really excited to see the direction Jess and the community of Wheat Ridge take our humble business model.”
The excitement is unmistakable when describing the Books & Brews concept to the locals. Everyone is excited that Mr. Harris is bringing a community-based taproom and restaurant that’s built to adapt and customize with the franchisee, employees, and customers. Everyone in the community has the creative freedom to tell the story of Mr. Harris and the Wheat Ridge community and make this Books & Brews, their Books & Brews. The Wheat Ridge location, located at 7172 West 38th Avenue, is expected to open in the spring of 2018.
About Books & Brews
Books & Brews Used Bookstore and Taproom opened its first store in Indianapolis, Indiana in March, 2014 with a simple mission in mind: provide a place for people without a place; where all are accepted, appreciated, and encouraged to be themselves. Founder and Chief Executive Officer, Jason Wuerfel was a stay at home dad of his then newborn daughter when he started brewing his own beer at home. As he was at home, beginning to perfect his beer recipes, he began to dream about a place that welcomed everyone in its doors, regardless of background. Coming from an entrepreneurial family and having a deep love for books, games, video games, and beer, the idea of Books & Brews was beginning to emerge.