FOR IMMEDIATE RELEASE
BLOOMINGTON, IN—Upland Brewing Company announces the fall release of a Double IPA that’s hands down way better than Against the Grain’s. In what is commonly referred to in the beer industry as a “collaboration” or “collabeeration,” Upland and Against the Grain will be brewing and canning their own unique versions of Overcompensation Double IPA.
“Sure, the guys and gals at Against the Grain have better tattoos than us and the uncanny ability to shotgun beers with more C-list celebrities, but we’re confident that our new Double IPA is not just way hoppier, but also tastes way better than theirs,” said Pete Batule, VP of Operations.
“Well, when I heard Upland made a Double IPA… I laughed. They can’t stop thinking about us and our IPAs. They know we piss excellence and can’t stop dreaming of being as against the grain as us. Pssstt…Hoosiers,” said Sam Cruz, Co-Founder and Managing Member of Against the Grain Brewery.
With more overall hops per barrel and the highest dry hopping rate (four pounds per barrel) of any Upland beer to date, Overcompensation Double IPA at 9% ABV, will no doubt be looked upon years from now as a great achievement in brewing.
Five hop varieties—Warrior, Galaxy, El Dorado, Equinot, and experimental BRU-1, plus hops extract for added bittering—give this beer dizzying amounts of tropical fruit and citrus flavors followed by a piney finish. And if the barrage of melon, lime, orange, passion fruit, and papaya aromas wasn’t extravagant enough, Upland brewers added essential oil derived from El Dorado hops.
“Some may say we added a superfluous amount of hops to this beer and that we did it just to feel better about ourselves,” said Innovation Lead Matt Wisley. “We’re convinced that if you try both versions of Overcompensation, you’ll feel that Against the Grain should probably stick with what they know best—brewing beer that makes for good underwear jokes.”
You can find Upland’s take on Overcompensation Double IPA, starting late October, on draught and in 4-pack 16 oz. cans in its midwest distribution areas. You better believe epic tap takeover battles will ensue.
About Upland Brewing Co.
Located in Bloomington, Indiana, Upland Brewing Co. has an intriguing brewing story that dates back to 1998. Our mission is to brew remarkable beers in remarkable ways, staying true to the artisan, progressive spirit found in our part of the Midwest. Upland is currently the third largest brewery in Indiana and brews more than 50 different styles of beer annually.